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World Food Day aims to raise awareness

World Food Day aims to raise awareness

ADM Cares announces $1 million contribution to LEAF

World Food Day, Oct. 16, 2019, is designed to promote worldwide awareness and action for those who suffer from hunger and the need to ensure healthy diets for all. It’s one of the most celebrated days on the United Nations calendar.

#WorldFoodDay is the No. 1 trending item on Twitter today. Here’s a Twitter sample.

ADM used the occasion of #WorldFoodDay to announce a partnership with Concern Worldwide, an international humanitarian organization dedicated to the reduction of suffering in the world’s poorest countries.

ADM Cares will donate $1 million toward the creation and implementation of the Lifesaving Education and Assistance to Farmers Project, known as LEAF, which will provide immediate and longer-term responses to chronic malnutrition and hunger for people living in extreme poverty in Kenya and Ethiopia. ADM will work closely with Concern Worldwide to design and implement the 18-month program to propose possible solutions to pressing nutritional challenges faced by those living with chronic hunger.

Kenya and Ethiopia are ranked in the “Serious” category on Concern’s newly released Global Hunger Index. The LEAF project will build on Concern and ADM’s shared goal of advancing nutrition innovation globally, by providing lifesaving nutritional treatment for acutely malnourished children and pregnant or lactating women, as well as agricultural transformation to reduce chronic malnutrition in both countries. Over the life of the project, the program will feature intervention at three levels—food systems, behavior change, and public health—and is predicted to directly benefit nearly 50,000 individuals.

“At ADM, we fundamentally believe that providing access to nutrition has the power to solve many of the world’s challenges,” said Juan Luciano, ADM Chairman and CEO. “In partnership with Concern Worldwide, we are unlocking the power of nature to save lives today, and to enrich them tomorrow. We’re hopeful that by leveraging our collective knowledge, expertise and perspectives, we can help make a difference in the dire nutrition situation for thousands of residents in Ethiopia and Kenya, while being good stewards of the environment.”

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