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Slideshow: Cows, kids and companies were glad to be back at the Wisconsin event.

14 Slides

After two long years, showgoers were happy to return to the familiar sights and sounds of all things cow at World Dairy Expo.

The 2020 show was canceled because of COVID-19. So, attending this year’s show from Sept. 28 to Oct. 1 at the Alliant Energy Center in Madison, Wis., was extra special. Showgoers were able to watch eight international breed shows on Expo’s famous, colored shavings (purple this year), see exhibits by global dairy companies, shop at The Purple Cow gift shop, grab a grilled cheese sandwich, and attend dozens of educational seminars and virtual tours.

Expo also hosted several judging and skills contests at the 4-H, FFA, intercollegiate and postsecondary levels.

While the numbers for exhibitors, cows and attendees were down a bit this year, it was the air around the show that made it a success. And being blessed with beautiful weather with sunny skies and highs in the 70s each day added to the ambiance and magic of this year’s event.

But perhaps the greatest activity attendees universally enjoyed at Expo this year was being able to reconnect with friends and acquaintances in a place they hadn’t been since 2019. Those who made the trip to Madison were not disappointed. This was an Expo to remember, and there truly was something for everyone at this year’s show.

Farm Progress canvassed the show and captured some highlights of the four-day event. Click through the slideshow to see the kids, cows and companies that returned to World Dairy Expo.

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World Dairy Expo

About the Author(s)

Fran O'Leary

Wisconsin Agriculturist Editor

Even though Fran was born and raised on a farm in Illinois, she has spent most of her life in Wisconsin. She moved to the state when she was 18 years old and later graduated from the University of Wisconsin-Whitewater with a bachelor's degree in journalism.

Fran has 25 years of experience writing, editing and taking pictures. Before becoming editor of the Wisconsin Agriculturist in 2003, she worked at Johnson Hill Press in Fort Atkinson as a writer and editor of farm business publications and at the Janesville Gazette in Janesville as farm editor and feature writer. Later, she signed on as a public relations associate at Bader Rutter in Brookfield, and served as managing editor and farm editor at The Reporter, a daily newspaper in Fond du Lac.

Chris Torres

Editor, American Agriculturist

Chris Torres, editor of American Agriculturist, previously worked at Lancaster Farming, where he started in 2006 as a staff writer and later became regional editor. Torres is a seven-time winner of the Keystone Press Awards, handed out by the Pennsylvania Press Association, and he is a Pennsylvania State University graduate.

Torres says he wants American Agriculturist to be farmers' "go-to product, continuing the legacy and high standard (former American Agriculturist editor) John Vogel has set." Torres succeeds Vogel, who retired after 47 years with Farm Progress and its related publications.

"The news business is a challenging job," Torres says. "It makes you think outside your small box, and you have to formulate what the reader wants to see from the overall product. It's rewarding to see a nice product in the end."

Torres' family is based in Lebanon County, Pa. His wife grew up on a small farm in Berks County, Pa., where they raised corn, soybeans, feeder cattle and more. Torres and his wife are parents to three young boys.

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