Max broadcasts from the Case IH headquarters Experience Center, celebrating 100 years of the Farmall brand.

Max visits with Kurt Coffey, vice president North America, and Joe Miller, director of marketing, Case IH. They talk about what the tractors and industry mean to them, as well as those who continue to make the company successful.

Lee Klancher, Octane Press, joins Max at the Experience Center to talk about his experience as an author and interaction with Farmall, from his first book to his career as a researcher and publisher of many Farmall/Case IH publications.

Kurt and Joe return to the broadcast, visiting with Max about their experiences of learning to drive and use tractors.

Max visits Holly Oldenburg, Wisconsin native, about her family farm history and experience with Farmall.

Sam and Raelynn Kelley, Missouri farmers, join Max to share their Farmall backgrounds and experiences, including many tractor pulls and the family farm.

Lee is back to talk more about Farmall and Case IH book offerings, including a new book coming this summer about the 100 years of Farmall.

Kurt and Joe are back one last time for the broadcast, and share what's ahead for Farmall.

This Week in Agribusiness features market news, ag technology, weather and farm management and equipment information and opinions. This leading ag news program airs weekly on RFD-TV, and can be found each week on FarmProgress.com.