Blair Fannin
November 17, 2021
5 Min Read
What messages influence consumer decision-making? Researchers are trying to find out. Bill Oxford / iStock / Getty Images Plus
To communicate effective food messages and better tell agriculture’s story, researchers in the Department of Agricultural Leadership, Education and Communications, ALEC, at Texas A&M University are evaluating eye tracking movement, facial expression, heart rate and other behavioral indicators to reveal consumers’ responses to food messages and choices.