As Orion Samuelson reported on agriculture from WGN Radio’s 50,000-watt tower, he had the biggest consumer audience any agriculture advocate may have ever had. And he used it to the best of his abilities, constantly taking opportunities to turn a story on pork belly prices into an explanation of where bacon comes from.
Orion championed the farmer’s cause, says colleague Max Armstrong. Together, these two farm boys sat down every day in a studio in Chicago and talked about agriculture over hundreds of networked stations, explaining corn growing and beef demand to suburban housewives.
Radio greats like Paul Harvey called on them to explain issues and provide a counterpoint when the latest anti-ag book came out. And in the process, Orion became a beloved Hall of Fame member of the Chicago media community.
Check out the slideshow for a look back at his Chicago influence.