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Max Armstrong's Daily Updates

Farm Progress America, October 4, 2019

Max Armstrong shares insight into how long it takes to bring a new fruit, or vegetable, to market

Max Armstrong got a surprise recently about how long it takes to bring a new vegetable to market. He adds that a small percentage of adults meet the recommended daily fruit and vegetable intake, and the industry is working on new products. However, the process of bringing new fruits and vegetables to market can take many years. He digs into the process with experts from BASF.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: leonori/iStock/Getty Images Plus

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