Max Armstrong shares insight on how the beverage industry has changed milk consumption, and the competition isn’t always from milk substitutes. A report from Dairy Management Inc., shows that the biggest impact on milk consumption has been bottled water, which has ‘flooded’ the grocery store. And those plant-based beverages are also taking dairy milk market share.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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