Max Armstrong shares some advice from The Ag Data Conference and John Fulton from Ohio State University about how farmers can maximize that data they collect. Max explores a range of questions raised by Fulton that farmers should consider as they add new tech to their businesses. And Max explores another speaker's take on the maximizing data across your farm.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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