Max Armstrong offers a look at the rising consumer need to know where their food is coming from. The trend is creating the “new American Farmer” who are producing food for different reasons. This group of producers, popping up around urban areas, is being driven by a range of factors. Max looks at how this group at the trend of the “hip farmer.”

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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