Max Armstrong looks into new data showing that consumers want more protein. Max shares the many attractive benefits to boosting protein consumption. There are misconceptions about protein information, and Max delves into those. For example, some say broccoli has more protein than beef. Max debunks that information. It's those misconceptions of protein that are an information challenge to overcome.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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