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Familiar face for USDA; measuring consumer dining attitudesFamiliar face for USDA; measuring consumer dining attitudes

The Around Farm Progress Podcast looks at what it means for Tom Vilsack to return to USDA; and get dig into a consumer survey showing farm opportunity.

Willie Vogt

December 11, 2020

There's a line in the old song "Won't be fooled again" by The Who: "Meet the new boss, same as the old boss"? There are some USDA long-time staffers who may be saying that after news that Tom Vilsack is coming back as Secretary of Agriculture, provided he is confirmed by the Senate. But how might Vilsack's role change in the new Biden-Harris administration? Jacqui Fatka, policy editor, Farm Progress, offers some insight.

And just how have consumer attitudes about food been changing under the pandemic? We got some insight from Michael Uetz, principal at Midan Marketing, an agency that does a lot of work in the meat industry. The marketing firm has been conducting monthly consumer surveys, and he shares what they've learned. There are some marketing opportunities out there for the farm.

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Tom Vilsack, left, is returning as Secretary of Agriculture provided he is confirmed. And consumer dining habits are being impacted by the pandemic as a new survey shows.

About the Author(s)

Willie Vogt

Executive Director, Content and User Engagement

Willie Vogt has been covering agricultural technology advancements for more than 40 years. He is passionate about helping farmers better understand how technology can help them succeed, when appropriately applied. His work has involved launches of several new products in agriculture during his career, and he continues to work to help farmers keep up with what's new.

As editorial director, he works with the Farm Progress staff as they strive to help farmers succeed in an ever-changing agricultural environment.

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