86% of shoppers classify themselves as meat eaters, 5% follow a vegetarian or vegan diet and 10% are mostly vegetarian with some animal protein in their diets. Vegetarianism skews toward younger shoppers.

75% of Americans draw from routine meals they know how to cook. Friends and family, social media and various recipe websites are a source of meal inspiration for non-routine meals.

Shoppers who rely heavily on social media for inspiration are more likely to buy meat and poultry one meal at a time and shop online.

Two-thirds of shoppers mostly prepare raw meat and poultry. One-quarter uses the combination of fully cooked meat and poultry with fresh.

Younger shoppers are more likely to serve fully cooked meat and poultry and they are more likely to use value-added items when purchasing fresh.

Consumers use four to five different appliances when preparing fresh meat and poultry: Stove, oven, grill and crock pot. The Instant Pot and air fryer are becoming more popular, particularly among younger shoppers.

For the first time, in-store promotional signage is the most frequently used promotional platform, surpassing the printed circular. Digital, social and mobile are growing promotional resources.

79% of shoppers use the meat case with chicken, beef and pork dominating the American dinner plate.

When shopping, four in 10 shoppers buy meat and poultry to last the next few days, 35% buy more than they need to freeze and use over time and 23% buy meat and poultry one meal at a time.

In processed meat, 50% of shoppers preferred manufacturer brands.

Supermarkets are the primary destination for shoppers seeking meat or poultry.

Four in 10 shoppers have purchased a meal kit in the past year.