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World showcase of innovation at Agritechnica

The organizers of the massive Agritechnica show in Germany say it is one of the largest indoor farm equipment shows in the world. At the November 2011 show, the exhibit space for 2,600 companies covered 86 acres in 24 buildings.

The number of people visiting the recent show overwhelmed even the organizers. They had expected 355,000 visitors but saw 415,000 people walk through the doors. Major manufacturers such as AGCO, John Deere, New Holland and Claas can spend well over a million dollars for their extensive exhibits. Companies say this high price pays off because plenty of business is conducted on the site. Customers from all over the world come to the show to buy machinery. Some companies say a substantial part of their annual business is derived from this show.

Here are several new products featured at Agritechnica that may move across the Atlantic to North America.


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