This is a challenging market, where equipment manufacturers have had to make a wide range of tough choices just to maintain stability. For Case IH, the downturn has given the company the opportunity to look ahead and focus on the future, which will be obvious to farmers as they hear "rethink productivity."

In its announcement of the new tagline for the brand, the company says it demonstrates a new focus on future innovations that "help producers achieve high-efficiency farming practices."

In announcing the new tagline, Tom Dean, marketing director, Case IH North America, comments: "In today's ag economy, producers know they must focus on achieving the highest level of efficiency if they want to grow and succeed. That's why we are intensifying our focus on the combination of advanced technologies and agronomic design in the pursuit of high efficiency farming.

The photos that follow show equipment the company is rolling out for 2017, and beyond, check out the information to learn more about an autonomous tractor, and some other interesting tools. And get more information on all the products shown here at caseih.com.