Dakota Farmer

South Dakota Cowgirl is a social media hit

Jenn Zeller shares photos of life of the Ducheneaux Ranch, on the Cheyenne River Sioux Reservation.

June 28, 2016

3 Min Read

For Jenn Zeller, sharing photos of everyday life on a South Dakota ranch on Facebook, Instagram and other social media platforms has led to features in national publications. She's had the opportunity to tell her family’s ranching story to thousands of readers across the country.

Known as "The South Dakota Cowgirl," Zeller writes about and photographs life on the Ducheneaux Ranch on the Cheyenne River Sioux Reservation, near Eagle Butte.

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The family of Wayne and Regina Ducheneaux has been ranching for more than 60 years. Wayne and Regina had seven children: Collette Reule, Lisa Farlee, Lorelei Anderson, Zach, Guthrie, Wayne and Bud. Zach, Guthrie and Bud collectively manage the Ducheneaux Ranch, along with Zeller and Zach’s daughter, Kelsey. Bud owns the hay ground and does all the haying along with their brother-in-law Buck Reule.

Zeller helps with managing the horses — registration, starting colts — and marketing the ranch for vacations, internships, horsemanship and horse training. She began taking photos for the first time when photographing horses for the ranch in 2008. She had no formal photography training, but was able to capture the moment, especially with horses and ranch subjects.

Zeller and the extended Ducheneaux family raise beef cattle and American quarter horses. They also offer an internship program to college students majoring in agriculture, equine or animal science to help them learn more about low-stress livestock handling and horsemanship. And they provide ranching vacations and a “horsemanship experience” for people interested in immersing themselves in the ranch life and their style of horsemanship.

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Zeller helps with managing the horses — registration, starting colts — and marketing the ranch for vacations, internships, horsemanship and horse training.

Her photos have captured attention well beyond potential customers. Her work has been seen in South Dakota Magazine, the book "Capture Dakota," Farm 50, and numerous local and national agricultural publications. In October last year, she was chosen by Instagram to be part of the #MyStory gallery, which featured 28 women using Instagram to tell their stories. Zeller was also included in a Huffington Post story and featured in O Magazine as one of five women to follow on Instagram.

Zeller's photos capture the beauty of the South Dakota landscape and animals, but also share information about animal care and the dedication of farm and ranch families to their animals and the land. She also communicates the role of ranchers in providing a nutritious and safe food supply.

“It is rewarding to have the opportunity to have an occupation that allows me to do the things I want to every day, and still contribute to supplying Americans with tasty beef,” she says.

The family runs a nonprofit called Project H3LP, which helps local Native American children gain life skills to better themselves and the community. They use horses to teach young people respect and self-esteem.

“We hope to make a difference one kid at a time,” Zeller says.

Philips writes from Sioux Center, Iowa. She wrote about Zeller for Agriculture United for South Dakota. Her article is reprinted with permission.

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