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Pitch products at Meijer Localization Summit

Peter Dazeley/Getty Images Man delivering fruit and vegetable box
LOCAL PRODUCTS: Midwestern retailer Meijer wants to carry products that highlight the communities where stores are located. Apply by Feb. 19 for consideration in a virtual event.
The retailer is offering an opportunity for small, local businesses in a six-state region.

Meijer will host its first virtual Localization Summit, giving local businesses across the retailer’s six-state footprint the opportunity to showcase their offerings to Meijer merchants.

“We are proud to be a Midwestern retailer and want to carry products that highlight our communities,” says Peter Whitsett, Meijer executive vice president of merchandising and marketing. “Each Meijer store should represent its customers and the community that makes those customers unique. This event gives us the chance to source products from our customers’ hometowns, which makes their shopping experience even more meaningful.”

The April 1 virtual event will focus on the following categories:

  • groceries, including fresh, deli and bakery
  • baby products
  • beauty and personal care products
  • over-the-counter and wellness products

Businesses that manufacture or grow retail-ready products in Illinois, Indiana, Kentucky, Ohio, Michigan or Wisconsin can apply by Feb. 19 for consideration. 

“Many small, local businesses offer great products, but can be hesitant to approach a major retailer because they are not necessarily ready to distribute to hundreds of stores,” says Jamie Akemann, group vice president of global sourcing, indirect procurement, supplier diversity and product quality at Meijer. “This is the perfect opportunity for those businesses. The point of this summit is to bring in local businesses and accommodate what they can do now, while also building a partnership to help them grow in the future.”

This event comes on the heels of the retailer’s successful Supplier Diversity Summit in November, during which Meijer merchants met with nearly 250 suppliers to diversify their vendor base and better serve their customers. These events are part of the retailer’s ongoing efforts to enhance the diversity of its business partners and amplify growth in its communities.

“Offering local products has always been an important part of what we do at Meijer, but now we want to take it up a notch and accelerate our efforts,” says Don Sanderson, Meijer group vice president of foods. “It means a lot to our customers to know they are supporting a local business, especially when it comes to food. It’s nice to know that what you’re putting in your body was grown or made right in your own backyard.”

Meijer is partnering with Efficient Collaborative Retail Marketing and its subsidiary product discovery tool, RangeMe, to host this event through the company’s ECRM Connect virtual platform. It’s the same platform that was used during the fall Supplier Diversity Summit.

Once applications for the event are submitted, Meijer teams will review and select the vendors they would like to meet at the virtual summit. Suppliers not chosen for the summit will still be accessible through the RangeMe registration tool and may be reviewed by Meijer merchants again in the future as business needs change.

While they may not qualify for April’s event, local vendors carrying services or products outside of the categories mentioned above are encouraged to submit their information for consideration through the retailer’s prospective vendor page.

Meijer is a Grand Rapids, Mich.-based retailer that operates 256 supercenters and grocery stores. For additional information on Meijer, visit

Source: Meijer, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
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