New Holland this week announced the expansion of the True Blue Salute Military and First Responder incentive program in Canada and the U.S.

This annual program provides an exclusive, year-round equipment incentive to all current and retired United States and Canadian military personnel and first responders.

"New Holland is honored to show our appreciation and support of our military and first responders through the True Blue Salute program. It's our way of saying thanks to the heroes in North America who serve and protect us," says Mark Hooper, Senior Director Marketing for New Holland in North America.

New Holland 'True Blue' program honors current and retired military members and first responders

See the latest in new farm technology at the 2015 Farm Progress Show, Sept. 1-3, 2015, in Decatur, Ill.

New Holland is extending a special equipment offer to active, reserve, retired military and honorably discharged veterans, and current or retired first responders, including police officers, fire fighters, and emergency medical technicians.

New Holland will offer $500 off the purchase of select new New Holland tractors, light construction equipment, and hay and forage products purchased from an authorized New Holland dealer in the United States or Canada.

A valid, government-issued military ID card or other proof of service is required. Information on eligible equipment is available from local, authorized New Holland dealers.

View the New Holland download for more details regarding identification requirements and eligible equipment.