Farm Progress

Five youths will help educate consumers and promote beef over the coming year.

November 2, 2016

2 Min Read

The Minnesota beef industry recently announced its ambassador teams for 2016-17.

Katie Moller of Princeton, daughter of Scott and Julie Moller; Abbey Schiefelbein of Kimball, daughter of Don and Jennifer Schiefelbien; and Zach Klaers of Arlington, son of Pat and Sandy Klaers, were chosen as 2016-17 Senior Minnesota Beef Ambassador team members.

The 2016-17 Junior Minnesota Beef Ambassador Team includes Emilee White of Wadena, daughter of Don and Tonja White; and Bailee Schiefelbein of Kimball, daughter of Don and Jennifer Schiefelbein.


Contestants from across the state competed for a place on the ambassador teams and a chance to win cash prizes. The event was sponsored by the Minnesota State Cattlemen’s Association and the Minnesota CattleWomen’s Association, with additional sponsorship funds courtesy of the beef checkoff program.

The contest took place during the Minnesota Beef Expo in October at the Minnesota State Fairgrounds.

Contestants were required to prepare a written blog or social media post on a beef industry topic. They were scored by judges on their ability to incorporate beef industry information and the relatability of the message with consumers.

Throughout the contest, contestants also were judged on their “elevator speech”— a short, to-the-point statement outlining their message to consumers and what they want consumers to know about the beef industry. Additionally, contestants competed in a mock radio interview, which required them to share a positive message about beef production; a mock consumer promotion, which observed their ability to educate the consumer about beef and beef products; and a written response, which required contestants to identify and answer misinformation about beef.

The Minnesota Beef Ambassador Program provides an opportunity for youths ages 13 to 19 to educate consumers and students about beef nutrition, food safety and stewardship practices of beef farmers and ranchers. The Minnesota Beef Ambassador Program is funded through support from the Minnesota CattleWomen’s Association, Minnesota State Cattlemen’s Association and the beef checkoff program.

Source: Minnesota Beef

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