What’s the value of a farm survey and why should a farmer take time to fill it out? Good questions for busy farmers these days. In this episode of Around Farm Progress, we dig into the most recent survey conducted by Farm Futures to learn how this periodic effort to take the pulse of agriculture does more than count acres.

Jacqueline Holland, market analyst, Farm Futures, compiles information from the series of surveys the brand conducts. Her work at analyzing responses provides valuable insight to readers, and the market. But each survey digs deeper, learning more about important topics on the farm including mental health insights, or how inflation impacts your operation.

The survey has long been popular, and acreage results are often quoted in major news publications ranging from Reuters to the Wall Street Journal, but the insights gained from other questions have a larger purpose. For example, the mental health questions helped shape a special edition of Farm Futures in 2022.

The inflation insights, as Jacquie shares in this episode, offered some surprising insights. It’s this information that the survey offers that helps guide creation of relevant content for the future. It’s a way farmers can guide the Farm Futures editorial team for future coverage of key topics. Listen to the podcast to learn what insights surprised Holland in the January survey and get a preview of the next survey you can join.

Related:How has inflation affected your farm?

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Farmers are getting their information in new ways. Farm Progress is a leader in reaching them as needed. From top magazines around the country to one of the first agriculture-focused mobile apps from Farm Futures, to the leading television presence with This Week in Agribusiness, the company covers all media for agriculture.

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