Mike Pearson takes a look at a Purdue University survey that shows some interesting results about regenerative agriculture.

The big question is whether or not consumers are willing ot change buying habits.

About 56 percent say they would be willing to pay more for food produced through regenerative agriculture. However, the survey showed some interesting habits.

The survey asked identical snack products had some interesting results. The survey used identical snack products, one that was produced with regenerative agriculture practices, but costs 10 percent more than the other snack.

Over 53 percent of the respondents chose the lower priced option.

The one clear answer in the survey was that regenerative agriculture success will depend on keeping prices competitive on food produced with regenerative agriculture.

Another finding in the survey is that consumers place a higher value on affordable food that is lower priced than concerns over the environment.

This means consumers care about the environment but they are not ready to sacrifice their budgets for it.

The report suggests there is room for the government to subsidize or companies to find a way to make food produced through regenerative agriculture without consumers paying more in order to be successful.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Mike Pearson, farm broadcaster and host of This Week in Agribusiness.