Farm Progress

Farm Progress America, June 3, 2024

Mike Pearson tells listeners about the spring conference held by the U.S. Meat Export Federation and how it's focusing on strategies to boost international demand for U.S. beef and pork cuts that just aren't popular here.

June 3, 2024

Mike Pearson tells listeners how the U.S. Meat Export Federation is working on strategies to boost international demand for U.S. beef and pork cuts that just aren't popular in the USA.

The goal is to increase the value and profits of lamb, beef and pork producers by showing international consumers the versatility of different cuts of meat.

One way, the U.S. Meat Export Federation is trying to accomplish this is by creating promotional programs in various countries utilizing cuts of meat such as the pork loin and the beef knuckle.

The goal of the program is to educate consumers and industry officials on the versatility through market presence.

The programs include:

  1. Peru: Rotisserie pork utilizing the loin and rib.

  2. Japan: Many consumers don't have ovens so cooking a whole pork loin can be difficult. So slices of pork loin have been introduced so that consumers can use it to make other dishes.

  3. Taiwan: Educating consumers about alternative beef cuts.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Mike Pearson, farm broadcaster and host of This Week in Agribusiness.

Subscribe to receive top agriculture news
Be informed daily with these free e-newsletters

You May Also Like