November 21, 2016
Monsanto subsidiary The Climate Corporation has acquired VitalFields, a European farm management software company based in Tallinn, Estonia.
The terms of the agreement were not disclosed. The VitalFields team will continue operating in Europe where it was founded in 2011.
VitalFields offers a tool for farmers in seven European countries - Austria, Estonia, Germany, Poland, Romania, Switzerland and Ukraine - to plan, manage and analyze their field activities, including tracking and reporting of all crop inputs to help ensure compliance with European Union environmental standards.
The Climate Corporation, a subsidiary of Monsanto Company, aims to help farmers increase their productivity through the use of digital tools. (Photo: solarseven/Thinkstock)
“At Climate, our vision is to deliver one centralized digital agriculture platform to provide farmers with the tools they need to optimize their operations,” said Mike Stern, chief executive officer for The Climate Corporation. “VitalFields has built a successful business spanning multiple European countries, and we see how their digital tools will complement our Climate FieldView platform offerings in the future. This acquisition marks Climate’s first step into the European market, and we’re looking forward to working with VitalFields to grow and enhance their current tools to help farmers maximize their return on every hectare.”
VitalFields’ tools will continue to be sold in Europe. Climate Corp. plans to expand the VitalFields user base.
“We share The Climate Corporation’s vision of providing one connected digital ag platform for farmers across the globe,” said Martin Rand, chief executive officer and co-founder for VitalFields. “We look forward to the opportunity to expand the availability of the tools we’ve developed to help more farmers across Europe broaden their experience of the value digital tools can provide toward greater efficiency and sustainability.”
Prior to this acquisition, Monsanto Growth Ventures (MGV), the venture capital arm of Monsanto Company, was an early investor in VitalFields, incorporating it into the MGV portfolio that includes a wide-range of independent companies active in key areas of agricultural productivity.
Officially launched in 2015, the Climate FieldView platform is now on more than 95 million acres across the United States and Brazil, with more than 100,000 U.S. farmers engaging in Climate’s digital tools. In less than two growing seasons, Climate FieldView has become the most broadly connected platform in the industry and has continued to expand into global regions, including recent expansion into Canada and Brazil.
Source: Monsanto
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