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CFB conference to feature 'California Marketplace'

Deadline approaching to secure booth at Dec. 4 event in Monterey.

Farm Press Staff

October 27, 2022

1 Min Read

The deadline is quickly approaching to purchase a shop or exhibit booth at the California Marketplace, a Dec. 4 gathering held during the California Farm Bureau's annual convention in Monterey.

Prospective entrants have until Oct. 31 to sign up for the interactive event that will enable members to show and sell the bounty and other artisan goods from their farms and ranches.

The California Marketplace is one of several new features of the 2022 Annual Meeting, set for Dec. 2-7 at the Portola Hotel & Spa in Monterey.

An estimated 700 attendees from both the Annual Meeting and Young Farmers & Ranchers State Conference will come together to explore the California Marketplace, traveling region by region at the Monterey Conference Center. The idea of the marketplace is to replicate the experience of tasting and shopping one’s way across the Golden State.

Held in conjunction with the marketplace, a welcome reception also highlights how the state’s diverse regions collectively propel California to the No. 1 spot among U.S. agricultural producers. Appetizers and beverages served will give a nod to each region, with selections that showcase top commodities. Local chefs will feature California-grown ingredients in live cooking demonstrations.

Partners of Farm Bureau who operate in service- or education-oriented sectors will host exhibit booths at the California Marketplace, giving members a more traditional tradeshow experience.

The CFB's Annual Meeting features sessions of the organization’s House of Delegates and educational workshops on agricultural policy, advocacy, state and federal regulations and pesticide licensing issues. County Farm Bureaus from across the state will hold receptions, and regional farm tours are open to attendees of the Annual Meeting and the YF&R conference.

For more information about the California Marketplace, visit cfbf.com/ag-events or contact Miranda Jachens at [email protected] or 916-561-5594.

Source: California Farm Bureau

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