Beginning, small and mid-size farms are increasingly exploring agritourism, with farm agritourism revenue more than tripling between 2002 and 2017, according to Census of Agriculture data.
Agritourism revenue grew from $704 million in 2012 to almost $950 million in 2017 in inflation-adjusted dollars. The 2017 data doesn't include wineries, but the 2012 data does, so the revenue growth may have been even greater. Agritourism accounted for 5.6% of farm-related income in 2017.
Farms that contain a recreational or educational component, such as pick-your-own or farm tours, are considered agritourism.
Here's some highlights of an Economic Research Service report on the topic:
- Being located near natural amenities or in close proximity to other outdoor activities had a statistically positive impact on agritourism activity.
- Agritourism are clustered in western Texas, the intermountain west and some coastal areas.
- Female operators, older operators and those operating large ranches with cattle or horses are more likely to have agritourism income.
- Farms in remote rural areas are more likely to participate in agritourism, but smaller farm operations seldom report significant agritourism revenue. Agritourism farms close to urban areas have higher agritourism revenue.