Audrey Donahoe of Clayville, N.Y., was elected by her peers on the American Dairy Association North East board of directors to serve as board president, effective immediately. Donahoe replaces Richard Byma of Sussex, N.J., who served as president of the association for nine years.
Jeff Raney of Adamsville, Pa., was reelected to serve as chairman of the Pennsylvania Dairy Promotion Program, which is managed by ADA North East, and will also serve as Donahoe’s first vice president.
“Dairy checkoff was initiated by farmers and is directed by farmers who represent all dairy farms,” says Rick Naczi, CEO of ADA North East. “We’re excited to have checkoff leadership that is committed to actively reaching consumers with progressive, quality programing to boost sales and confidence in dairy.”
“I’m looking forward to working alongside my fellow dairy farmers to lead our local checkoff efforts,” Donahue says. “It’s an honor to be a voice for our industry and to help effectively direct our checkoff investment.
“We have a lot of opportunity to reach new audiences — especially the Gen Z’s — who are the next generation making purchasing decisions. If we want to keep our farms in business for our own next generations, we need to connect with what consumers want. It’s exciting to think about the possibilities.”
Donahue farms with her husband, Jeff, who has served as an ADA North East board member for 20 years. She also serves as chairwoman of the National Dairy Council that is funded by national dairy checkoff to provide science-based research and education about the nutrition and health benefits of dairy foods.
Raney has served the Pennsylvania Dairy Promotion Program for 12 years and has been chairman for four years. He will also serve as first vice president for ADA North East, working closely with Donahoe to execute checkoff programs for the benefit of the entire six-state region.
American Dairy Association North East officers
President: Audrey Donahoe, Clayville, N.Y.
First vice president: Jeff Raney, Adamsville, Pa.
Second vice president: Kris Brock, Schaghticoke, N.Y.
Secretary: Barb Hanselmen, Bloomville, N.Y.
Treasurer: Dina Zug, Mifflintown, Pa.
ADA North East Executive committee
George Andrew, Newark, N.Y.
Skip Hardie, Groton, N.Y.
Marilyn Hershey, Cochranville, Pa.
Tim Kurtz, Elverson, Pa.
Gary Truckenmiller, Watsontown, Pa.
Eric Zuber, Byron, N.Y.
Pennsylvania Dairy Promotion Program
Chairman: Jeff Raney, Adamsville, Pa.
First vice chairman: Bruce Bartley, Cogan Station, Pa.
Second vice chairman: Louie Diamond, Masontown, Pa.
Secretary: Marie Canon, West Middlesex, Pa.
Treasurer: Lolly Lesher, Bernville, Pa.
Assistant treasurer: Elaine Noble, Gillett, Pa.
Finance and audit committee: Zane Garber, Chambersburg, Pa., and Doug Harbach, Loganton, Pa.