The National Dairy Council’s 8thannual New Product Competition is seeking the next innovative dairy product from college students across the United States and Canada.
The goal of NDC’s annual competition is for students to develop a dairy or dairy-based product to satisfy consumers’ desire for performance nutrition. Insights related to this area indicate:
- 75% of U.S. adults are current or potential consumers for sports and nutrition food and beverages.
- Looking or feeling good, maintaining/improving strength and losing or maintaining weight are among the top motivators across gender and age groups.
A judging panel consisting of experts from across the dairy industry will award $16,000 in cash prizes: $8,000 (first place), $5,000 (second) and $3,000 (third). Winning teams will be recognized at the American Dairy Science Association’s annual meeting in June.
Source: National Dairy Council