The 64th annual World’s Longest Breakfast Table, normally held in conjunction with the National Cereal Festival, was modified this year because of the COVID-19 pandemic. Instead, thousands participated in the World's Longest Breakfast Drive-Thru on June 27 in Battle Creek, Mich.
The partnership event between Prairie Farms and USDA, South Michigan Food Bank, Milk Means More, Calhoun County Visitors Bureau, and the Battle Creek Community Foundation saw nearly 70 Prairie Farms workers distribute nearly 20,000 dairy items, including 4,000 gallons of milk during the half-day event. Nearly 200 people were involved in event planning and the distribution process.
Besides the milk, the Farmers to Families Dairy Boxes contained cream cheese, cottage cheese, chip dip, sour cream and small bottles of chocolate- and strawberry-flavored milk. Each car also received boxes of cereal or granola.
Workers placed the boxes into the vehicles, allowing the occupants to remain in the vehicle and maintain the proper social distancing from the workers.