Americans prefer dairy milk over “other” beverages, according to a Morning Consult national tracking poll of 2,200 Americans.
Here are eight findings from the survey:
- 67% of adults across key demographics believe 2% and whole milk are the most nutritious types of milk. 36% of adults believe 2% milk is the most nutritious, while 31% believe whole milk is the most nutritious.
- At least 86% of adults prefer dairy milk compared to 10% who prefer “other” including plant-based beverages and lactose-free milk.
- Strong opinions about offering flavored milk in schools vastly outweigh strong opinions against. Half of the adults believe it is important that the public school their child attends offers low-fat flavored milk with school meals, while just 22% believe it is unimportant.
- By a 3-1 margin, U.S. adults say it’s important to offer 2% and whole milk with school meals: 53% believe it is important that milks like 2% and whole are offered in schools, while just 18% feel it is unimportant. Currently, only low fat 1% and skim milks are allowed in schools.
- Overall, more women than men believe it is more important that their children have access to fuller-fat and flavored milks in school.
- 42% of SNAP participants prefer whole milk for themselves or their families. SNAP participants also report they believe whole milk is the most nutritious (46%), the only demographic to do so. Of the 2,200 respondents, 336 self-identified as SNAP participants.
- Respondents with incomes under $50,000 (inclusive of 336 SNAP and 115 WIC participants, respectively, who self-identified) believe more strongly than those with higher incomes (above $50,000) that fuller-fat milks are most nutritious and prefer offering these options as well as low-fat flavored milks in schools for their children.
- 77% of adults found it important to have a variety of options to choose from when purchasing types of milk.
“It is important that policymakers and regulators who influence what we eat stay grounded in the reality of what American families prefer and value,” said Michael Dykes, president and CEO of the International Dairy Foods Association. “Families recognize that milk provides numerous health benefits, including better bone health, helps to lower the risk of type 2 diabetes and cardiovascular disease, and is the leading food source of calcium, vitamin D, and potassium in the diet of American children. The public’s opinion is clear. Will our policymakers now listen?”
About the poll
This poll was conducted by Morning Consult, a national survey firm that also publishes analysis of polling and survey data on public policy issues. This poll was conducted from Aug. 16-18, 2019. The interviews were conducted online and the data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.