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Serving: IA
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DIGITALLY DRIVEN: Seed companies are launching digital platforms to help farmers choose the best varieties and practices on a field-by-field basis.

Seed selection tool helps farmers be more proactive

Seed Analyzer taps into decades of data to provide unbiased, field-specific recommendations.

Syngenta Seeds has launched a new digital platform to help farmers maximize profit potential through data-driven seed recommendations. The NK Seed Analyzer uses artificial intelligence, two decades of agronomic information and a simple interface, extending the NK brand’s focus on innovation by adding value beyond seed.

The adaptability of the platform allows retailers and farmers to proactively plan for weather volatility, soil variability and planting specifications by seeing actual results from numerous sources. The tool complements retailers and agronomists’ expertise with 18 years of data at no cost to the user.

“The NK Seed Analyzer represents the best NK has to offer,” says Todd McRoberts, NK agronomy manager. “Using cutting-edge technology, the platform helps to provide clear, unbiased product recommendations that streamline decision-making and deliver customized solutions for any farm.”

Adding predictability to process

Historical agronomic information allows users to tailor their seed portfolio based on geographic location, soil productivity, precipitation levels, historic crop stress and performance of products by year and region. Users can adjust these factors to understand how a specific corn hybrid or soybean variety would perform under a variety of conditions — information critical to making confident seed selections.

“While you can never control all the factors that affect a growing season, you can set yourself up for the best chance of success by choosing hybrids that perform well in fields like yours, regardless of the weather,” says Joe Bollman, NK corn product manager. “The NK Seed Analyzer injects some much-needed predictability into a process that otherwise is anything but predictable.”

Although a new addition to the NK toolbox, the NK Seed Analyzer continues a long tradition of innovation for the brand, which this year marks its 135th anniversary. What started as a mail-order seed business became one of the first to create a formal seed research program, the first private company to develop a soybean variety and the first to market Bt seed corn.

Maximizing ROI

Backed by Syngenta research and development, NK breeders tap into the latest tools and data analytics to directly tackle farmers’ top priorities, McRoberts says. In addition to developing the NK Seed Analyzer, these advancements produced 17 new corn hybrids and 68 new soybean varieties for the 2020 growing season.

“Innovations like our new hybrids, varieties and NK Seed Analyzer reflect our ongoing commitment to delivering technology, genetics and value,” Bollman says. “We know it’s tough out there right now, so we’re going to keep looking for ways to help maximize farmers’ and retailers’ return on investment.”

For more information about NK, visit nkseeds.com. Join the conversation online; connect with Syngenta at Syngenta-us.com/social.

Source: Syngenta, which is responsible for information provided and is wholly owned by the source. Informa Business Media and subsidiaries aren’t responsible for content in this information asset.

 

 

 

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