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Reducing production costs in 2021Reducing production costs in 2021

As the drought persists on Texas South Plains, Joe McFerrin says he'll use dryland farming methods under his pivots in 2021.

Shelley E. Huguley

October 28, 2020

11 Slides

For half a century, Joe McFerrin has been farming on the Texas South Plains near Cotton Center. He's grown everything from cotton and corn to wheat, sorghum, and cattle. This year, he tried something new – black-eyed peas. But no matter the commodity, water remains a determining factor in his production decisions.  

Since Jan. 1, McFerrin, who also farms with his daughter and son-in-law, Shelley and Shane Berry, has received as little as 5.5 inches to 8 inches of rain.  

Drought-like conditions are forecast to persist into 2021, resembling the drought of 2011. "We've been here before, but it's getting more tiresome because we're stacking so many dry years together," McFerrin says. "Since 2000, we've had a lot of dry years. 2010 was extremely wet, but a lot of those years since, it's been dry. Some are predicting the same as in 2011. That doesn't give you a warm, fuzzy feeling." 

As McFerrin and the Berrys contemplate production in 2021, they worry about the aquifer. "You hate to give your water away," McFerrin says. "The water won't be replenished in my lifetime and probably not in theirs, so if you get rid of it on cheap commodity prices, when those commodities do come back, if you're strictly dryland, you can't make it work as well."  

Maintaining efficiency 

To help cut costs and conserve water in 2021, they plan to maintain irrigation efficiency using LEPA mode on their pivots but wait to fertilize. 

"I think you'll see a lot of dryland farming methods under pivots. We won't put a lot of fertilizer out until we have the promise that we'll be able to grow a crop," McFerrin says. 

Shane concurs. "When we get the rain, we'll start putting out the fertilizer." 

Typically, McFerrin and the Berrys apply a full application upfront or half at planting and half during the growing season. "It's simpler," McFerrin says. "We might only apply 20% at preplant and then wait to see how much rain we get. We may not put out much more because we're going to be limited in what we can make. We may just spoon-feed it. 

"On dryland, we don't spend anything until we've got a lot of promise. It's going to be similar on our irrigated."  

But McFerrin holds out hope. "If it starts raining, we'll be scrambling to get things done and the fertilizer companies running crazy to bring fertilizer -- that's the best-case scenario."  


Delaying equipment purchases also make sense. Rather than buying new equipment in 2021, Shelley said they'll concentrate on repairing what they've got. "We tend to like to run our stuff that's paid for, so we might spend more on repairs." 

But if they decide to grow black-eyes again, she said they'll invest in a combine and header to harvest their own crop.   

They will also cut costs with preventive maintenance and repairing the equipment themselves, McFerrin added. 


Acreage for 2021 is up in the air. They say they'll be looking for another profitable contract. "If it's at a price we think we can make a profit, we'll contract," McFerrin said. "I've done that a lot of years. Sometimes crops continue to go up, and yes, you leave money on the table. But the good thing about a contract — with prices where you can make a profit — if the bottom falls out, you're still in the ball game. You might not have as much cream off the top, but you're still in the game. 

"That's the way I was brought up and where we operate today." 

Read more about:

Black eyed Peas

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife she knows first-hand the ups and downs of farming, the endless decisions that have to be made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such a Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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