Farm Progress

This dealership near Winchester offers more than seed.

Tom J Bechman 1, Editor, Indiana Prairie Farmer

March 15, 2017

3 Min Read
MEET THE CREW: Here are the people who make the Peacocks' seed dealership work — (from left) Shane Peacock; his dad, Jon Peacock; Kevin Kouns; and Brian Raszkowski.

Every seed company does things a bit differently, but one common thread seems to be use of a streamlined method of selling seed today. It’s no longer just about free meals, free hats and whether or not your relative sells seed.

Here’s a look at how one modern seed dealership operates. It happens to be a DuPont Pioneer seed dealership in Randolph County.  It’s located on a farm, but the seed business certainly doesn’t play second fiddle. Here’s a closer look:

On-farm seed warehouse. Jon Peacock has a separate building used solely as a seed warehouse. Before seed is picked up or delivered, the warehouse is filled with pallets of sacks of corn and soybeans, and Pro-boxes of both seed types.

Family business. Peacock began selling Pioneer seed after working for seven years as a Pioneer agronomist, covering counties in both Indiana and Ohio. He left his agronomist position to farm with his dad and keep the farm going. Expanding upon a seed business at the farm has been a natural fit. “Selling seed is also about service, and I am able to use my agronomy knowledge to help customers solve problems during the growing season and plan during the winter for next year,” Peacock says.

Over time other family members and employees have become part of the seed operation. Peacock's son Shane and son-in-law Kevin Kouns are key members of the team. Brian Raszkowski is an agronomist who also assists in the seed business when he’s not farming his own ground.

Customer service. The seed building stores bagged seed and Pro-box units. The business also can store and provide bulk seed. This makes it more of a full-service operation.

Agronomic advice. Rex Fields, Deerfield, and Jerry Warren, Union City, are just two customers who seek advice from Peacock and his team. “We often discuss more than just seed-buying decisions,” Warren says. “We like to get their input on weed control, disease control and other topics.”

When he needs assistance with a question he can’t answer, Peacock turns to Eric Miller, a Pioneer agronomist who has basically the same job, although not the same territory, as Peacock himself once had.

Encirca component. Pioneer introduced Encirca as a decision-making tool for farmers several years ago. Shane provides most of the support for Encirca in this dealership. There is a free version that anyone can sign up for on the web, and a subscription version for customers that goes into more depth and offers more services, he notes.

Nitrogen research. Encirca includes a tool designed to help determine how much sidedress nitrogen a crop needs. “We began taking a harder look at comparing nitrogen rates in our own tests last year,” Shane says. “We’re still learning. But we’re going to be able to pass along what we learn, too.”

Soil fertility management. Encirca also includes tools to help get the most bang for your buck invested in fertilizer, Miller says. Using the program, farmers can determine how to best allocate fertilizer within a field to produce optimum yield while holding the line on the budget.

About the Author(s)

Tom J Bechman 1

Editor, Indiana Prairie Farmer

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