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As the compound name implies, ServiTech offers farmers service with technology backing.

Kevin Schulz, Editor

October 21, 2021

4 Min Read
Ryan Hassebrook, holding a drone
AERIAL VIEW HELPS BOOTS ON THE GROUND: ServiTech provides farmers a unique look at their field with the use of high-resolution imagery taken by drones such as the one held by Ryan Hassebrook, director of business development.Kevin Schulz

Supply chain disruptions, only exacerbated by events such as Hurricane Ida, may make it difficult for farmers to get agronomic inputs such as fertilizers, herbicides and pesticides that they are counting on to get them on the road for a bountiful crop in 2022.

Farmers are being advised to place orders early so as not to be left scrambling during crunch time. That’s an option, but maybe it’s time to rethink what your soils and crops actually need to attain big yields next year.

Many crop consultants and farm cooperatives offer services to guide you on your agronomic journey, and ServiTech Inc. is just one such company offering a variety of services to farmers.

According to Ryan Hassebrook, ServiTech director of business development, the company’s arsenal of laboratories allows quick turnaround of testing of samples. Whether they be soil or tissue, “We can analyze what the crop needs right then and there and create a plan …With product limitations and just general input costs, being able to correctly and accurately identify where we need it and what we need from a product standpoint, especially on that fertilizer.”

Aerial view and boots on the ground

Complementing the lab analyses, the company offers high-resolution drone imagery check of farmers’ fields, and “tailoring the imagery component with the agronomists, now we can create management zones that are a lot more accurate versus just a broadcast spread to put better use of that product when you need it,” Hassebrook adds.

Hassebrook and the ServiTech team were on hand at the recent Husker Harvest Days near Grand Island, Neb., sharing the company’s mission to help producers make the most of their resources to maximize their investment.

ServiTech covers Nebraska, Kansas, Colorado and Iowa, as well as the panhandles of Oklahoma and Texas — in addition to states bordering company’s core area. “This year in particular, we’re really excited to start talking about how technology is changing our business and helping us provide a higher level of service to our customers,” Hassebrook says. “And so, the thing that we really wanted to emphasize — especially this year — is looking at using ultra-high-resolution imagery, whether it’s through drones or satellites and the regularity of that to improve the reach and the eyes of our agronomists out in the field.”

Combining the literal thousand-foot view with boots on the ground, “We’ve got imagery and the agronomists who can mirror all that together, to help a farmer make real-time decisions at a time when it’s still actionable, when they can actually do something to solve the problem,” he says.

ServiTech, the name, merges “service” and “technology,” which is exactly what the company offers, rather than selling a specific product. “Primarily it’s information, knowledge, observations and helping farmers make better decisions,” Hassebrook says. “Using the data available in the field, the data that’s available from the combine, helping them [farmers] make better decisions as a result of that, and then again the agronomist out there in the field making real-time observations, and being able to determine what they need when they need it — so whether it’s a fertility treatment, a fungicide treatment, a chemical treatment, or an irrigation application.”

Complete agronomic picture

In addition to the sampling of soil and plant tissue testing, ServiTech laboratories have the capability to test feed and water, as well as an environmental component. Hassebrook says the company is one of the industry’s leading feed testing laboratories, helping nutritionists develop a ration from the available feedstuffs.

ServiTech labs are in Hastings, Neb.; Dodge City, Kan.; and Amarillo, Texas. He says turnaround on submitted samples can be within a day, taking into consideration of existing lab workload and timing of sample receipt.

Also on the livestock side, Hassebrook says the company does test manure samples and will work with producers on manure management plans, “which fits nicely within the agronomics as well. They certainly have some permits, whether it’s their holding ponds, we can test that manure, then test the soil and make sure that what they’re applying fits their manure management plan.”

ServiTech caters to farmers’ realization that manure is an asset, and no longer a liability. “We can provide that nutrient analysis of the manure, and then help them find farmers who have the ability to land apply” if the livestock producers themselves do not have that ability. “We make it turnkey, where we can test the manure, test the soils and keep everything in line,” he says.

Learn more by visiting servitech.com.

About the Author(s)

Kevin Schulz

Editor, The Farmer

Kevin Schulz joined The Farmer as editor in January of 2023, after spending two years as senior staff writer for Dakota Farmer and Nebraska Farmer magazines. Prior to joining these two magazines, he spent six years in a similar capacity with National Hog Farmer. Prior to joining National Hog Farmer, Schulz spent a long career as the editor of The Land magazine, an agricultural-rural life publication based in Mankato, Minn.

During his tenure at The Land, the publication grew from covering 55 Minnesota counties to encompassing the entire state, as well as 30 counties in northern Iowa. Covering all facets of Minnesota and Iowa agriculture, Schulz was able to stay close to his roots as a southern Minnesota farm boy raised on a corn, soybean and hog finishing farm.

One particular area where he stayed close to his roots is working with the FFA organization.

Covering the FFA programs stayed near and dear to his heart, and he has been recognized for such coverage over the years. He has received the Minnesota FFA Communicator of the Year award, was honored with the Minnesota Honorary FFA Degree in 2014 and inducted into the Minnesota FFA Hall of Fame in 2018.

Schulz attended South Dakota State University, majoring in agricultural journalism. He was also a member of Alpha Gamma Rho fraternity and now belongs to its alumni organization.

His family continues to live on a southern Minnesota farm near where he grew up. He and his wife, Carol, have raised two daughters: Kristi, a 2014 University of Minnesota graduate who is married to Eric Van Otterloo and teaches at Mankato (Minn.) East High School, and Haley, a 2018 graduate of University of Wisconsin-River Falls. She is married to John Peake and teaches in Hayward, Wis. 

When not covering the agriculture industry on behalf of The Farmer's readers, Schulz enjoys spending time traveling with family, making it a quest to reach all 50 states — 47 so far — and three countries. He also enjoys reading, music, photography, playing basketball, and enjoying nature and campfires with friends and family.

[email protected]

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