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corn, cotton and canola plants Willie Vogt
EXPANDING MARKET: Anuvia, an innovative fertilizer startup, is licensing a phosphorus product to be sold by Mosaic. The U.S.-only deal expands market reach for new product. Anuvia concentrates on the “C” crops — corn, cotton and canola.

Innovative fertilizer firm expands reach

Anuvia deal with Mosaic will grow sales just as first commercial-size plant is coming online.

Developing a new fertilizer technology and building a market is not a small lift, but Anuvia is making it happen. The Florida-based innovator announced it has licensed one of its products to be sold by Mosaic in the United States, and Anuvia’s first commercial-size factory in Plant City, Fla., is coming online this month.

“We are up to speed and starting production,” says Amy Yoder, CEO, Anuvia. “Our original plant in Zellwood, Fla., was a proof-of-concept plant. [With this new plant] we will be able to fully satisfy customer needs and have the volume and capacity we need.”

Related: New-tech fertilizer boosts productivity, helps environment

Part of that capacity will be to fill the demand for SymTRX10S, which is being licensed to Mosaic and will be sold under the name Susterra in the U.S. This isn't the first deal Anuvia has made with Mosaic. The Plant City facility was once a Mosaic operation, and Anuvia now leases it.

“That is a separate leasing arrangement, but that’s what led us to a conversation about our technology,” Yoder says.

She adds that the strategic decision to license SymTRX10S will accelerate wide distribution of Anuvia’s technology to growers. “Integrating our products into existing solutions and working with partners that have wide distribution will help farmers … meet the demands for sustainable food production.”

The Susterra product is more of a phosphorus and sulfur product, but Anuvia will continue to market its SymTRX20S — which is a nitrogen and sulfur product. Yoder notes that the company has developed far-reaching distribution agreements for that product.

“We concentrate on the ‘C’ crops, which include corn, canola and cotton; that will be our focus,” she says. “Our trials show the product does a nice job with those crops.”

Unique fertilizer process

Anuvia is carving a new niche in the market, which Farm Progress has been following. The company produces fertilizer from a variety of potential waste products, including food and human waste. That means the fertilizer offers environmental benefits beyond simply being a crop nutrient. In a study published last year, Anuvia’s technology was shown to have a carbon footprint that was four to 13 times lower than that of inorganic fertilizers.

Related: Crop nutrient startup announces major expansion

This is not a biofertilizer, but a commercial product that uses biological material as a feedstock for the process. For the SymTRX10S that will be sold as Susterra, the product has 15% recycled organic matter, which promotes microbial activity in the soil and can support a more balanced microbiome, according to Anuvia.

The foundation for Anuvia’s technology is its Organic MaTRX, which can work alone or with traditional fertilizer to provide the same nutrients as traditional fertilizer. Organic MaTRX also improves soil health, and reduces nutrient loss and greenhouse gases.

The Anuvia line is a dry granular product that blends well with other tools, and works with existing application equipment.

Learn more about SymTRX technology at futureoffertilizer.com or anuviaplantnutrients.com.

TAGS: Technology
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