Farm Progress

The work of scientists and researchers is starting to pay off and one company – Pairwise – is ready to bring its first product to market in 2023.

Willie Vogt

January 20, 2023

15 Min Listen

There was quite a bit of buzz when the idea of gene edited crops first became public. But what can this technology mean to agriculture? The idea of a precise way to turn genes on and off in plants opens the door to a wide range of innovations, but how long will it take to come to market? How about 2023?

Pairwise, a startup focused in gene editing technology, is seeing success with the tool in the development of greens with a higher nutrition profile. This is a niche that offers produce farmers the opportunity to create an even healthier product, an issue of growing interest to consumers.

Haven Baker, chief business officer, Pairwise, recently discussed the creation of Conscious Greens, it’s first product and the convergence of food production and technology. His insights paint a positive picture of a new technology that’s just starting to show promise. This is the first product from a company called Conscious Foods. Give it a listen.

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About the Author(s)

Willie Vogt

Willie Vogt has been covering agricultural technology for more than 40 years, with most of that time as editorial director for Farm Progress. He is passionate about helping farmers better understand how technology can help them succeed, when appropriately applied.

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