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Corteva adjusts digital product portfolio

Tom J. Bechman cornfield
ASSESSING NITROGEN NEEDS: Granular offered a service that helped growers zero in on nitrogen rates for corn. That service will no longer be offered.
Corteva Agriscience will no longer offer Granular subscription service.

According to a statement from Corteva Agriscience, the company made the decision to discontinue Granular Agronomy, and will shut down software, features and services on Aug. 31. As part of the statement, reported elsewhere, the discontinuation of Granular Agronomy also includes the Nitrogen Monitoring feature within Granular Insights, sold as part of the Granular Insights Platinum Plus package.

The official statement indicates the company is refocusing digital efforts to allow its support staff to help customers gain more value from core seed and crop protection products.

Inquiries from Farm Progress to obtain more details than those provided in the statement from a Corteva spokesperson were not returned. However, unofficial sources indicate that while the subscription service, such as for pinpointing nitrogen rates, is going away, Granular Insights will continue. It’s used by a large number of growers, especially Pioneer seed customers, to keep digital records on valuable crop data.

Granular is a wholly owned subsidiary of Corteva, which is also the parent company of Pioneer. Initially, Pioneer encouraged customers to use software called Encirca, which introduced many growers into the digital age and began to show how data collected on the farm could be used to make more informed decisions about seed products.

Encirca was absorbed by Granular, and the Encirca name was retired in 2019. Corteva acquired Granular, originally a San Francisco-based software company, in 2017.

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