California Citrus Mutual (CCM) will host its annual Citrus Showcase March 2 at the Visalia Convention Center, Visalia, Calif. Doors open at 7:30 a.m. with the first workshop to begin at 8 a.m.

Five workshops and a luncheon program will provide information for citrus growers. These include:

The trade show will open to attendees at 9 a.m.

Two 10 a.m. workshops will include:

Another hour-long trade show opportunity is from 11 a.m. to noon.

This year’s luncheon program features the chief executives from four of the citrus industry’s largest marketing firms, including: Jim Marderosian, BeeSweet; David Krause, The Wonderful Company; Russ Hanlin, Sunkist; and, Berne Evans, Sun Pacific.

Moderated by CCM President Joel Nelsen, the discussion will address revenue dynamics and issues relative to California citrus in the global marketplace.

More trade show time will commence from 1:30 p.m. to 2:30 p.m. with a 2:30 workshop titled: Are we winning: An evaluation of industry efforts to stop HLB. As HLB and its ACP vector continue to be the single-largest threat to California’s citrus industry, the simple question “are we doing enough” will be asked as the industry aims to prevent HLB from becoming an issue in commercial California citrus.

Attendance at the showcase is free but tickets for the luncheon are $30 with reserved tables of eight and 10 available.

For tickets or more information on the showcase, or sponsorship opportunities, contact CCM at (559) 592-3790.