Farm Progress

Bayer delivers on Acres of Potential theme at FPS

Slideshow: This 2024 Farm Progress Show exhibit revealed several promising technologies for farming in the future.

Tom J. Bechman, Midwest Crops Editor

September 9, 2024

14 Slides
 An entrance to Bayer's 2024 Farm Progress Show exhibit
Tom J. Bechman

Amy Rolfe, national trade show lead for Bayer, promised a different type of exhibit to go along with the company’s plots at the 2024 Farm Progress Show in Boone, Iowa. Rolfe and Bayer delivered on that promise — but you can decide for yourself.

Let your fingers do the walking across your keyboard and allow your mind to wander through Bayer’s Acres of Potential, the theme for the company’s 2024 exhibit, as you check out this virtual tour. The exhibit was so expansive that it included both sides of a main avenue, with interactive displays located inside on one side of the street and growing plots located on the other side. Bayer even painted stripes across the street to help make sure visitors kept on the path to those Acres of Potential.

Key displays inside included a look at how researchers have readied Bayer’s Preceon Smart Corn System for the market. One exhibit featured short-stature hybrids, grown on a few farms this year and ready for commercial launch in 2025. Spokespersons also explained how new features in Climate Fieldview increase the ability of this in-the-field information system to do even more in the future.

Outside in the plots, you could see short-stature corn growing next to state-of-the-art conventional hybrids. A high-clearance sprayer with a boom positioned in the plot simulated applying over conventional hybrids on one side and short corn on the other.

Related:Farmers head to FPS field demos for the real story

You also got a chance to see regulated Generation 4 soybeans in person. These soybeans have resistance to five herbicide chemistries: glyphosate, glufosinate, dicamba, 2,4-D and mesotrione. Look for the future in herbicide applications to arrive in 2027 or beyond.

About the Author

Tom J. Bechman

Midwest Crops Editor, Farm Progress

Tom J. Bechman became the Midwest Crops editor at Farm Progress in 2024 after serving as editor of Indiana Prairie Farmer for 23 years. He joined Farm Progress in 1981 as a field editor, first writing stories to help farmers adjust to a difficult harvest after a tough weather year. His goal today is the same — writing stories that help farmers adjust to a changing environment in a profitable manner.

Bechman knows about Indiana agriculture because he grew up on a small dairy farm and worked with young farmers as a vocational agriculture teacher and FFA advisor before joining Farm Progress. He works closely with Purdue University specialists, Indiana Farm Bureau and commodity groups to cover cutting-edge issues affecting farmers. He specializes in writing crop stories with a focus on obtaining the highest and most economical yields possible.

Tom and his wife, Carla, have four children: Allison, Ashley, Daniel and Kayla, plus eight grandchildren. They raise produce for the food pantry and house 4-H animals for the grandkids on their small acreage near Franklin, Ind.

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