Amy Rolfe, national trade show lead for Bayer, promised a different type of exhibit to go along with the company’s plots at the 2024 Farm Progress Show in Boone, Iowa. Rolfe and Bayer delivered on that promise — but you can decide for yourself.
Let your fingers do the walking across your keyboard and allow your mind to wander through Bayer’s Acres of Potential, the theme for the company’s 2024 exhibit, as you check out this virtual tour. The exhibit was so expansive that it included both sides of a main avenue, with interactive displays located inside on one side of the street and growing plots located on the other side. Bayer even painted stripes across the street to help make sure visitors kept on the path to those Acres of Potential.
Key displays inside included a look at how researchers have readied Bayer’s Preceon Smart Corn System for the market. One exhibit featured short-stature hybrids, grown on a few farms this year and ready for commercial launch in 2025. Spokespersons also explained how new features in Climate Fieldview increase the ability of this in-the-field information system to do even more in the future.
Outside in the plots, you could see short-stature corn growing next to state-of-the-art conventional hybrids. A high-clearance sprayer with a boom positioned in the plot simulated applying over conventional hybrids on one side and short corn on the other.
You also got a chance to see regulated Generation 4 soybeans in person. These soybeans have resistance to five herbicide chemistries: glyphosate, glufosinate, dicamba, 2,4-D and mesotrione. Look for the future in herbicide applications to arrive in 2027 or beyond.
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