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Countdown to World Ag Expo begins

The world’s agricultural community will gather Feb. 12-14 at the International Agri-Center in Tulare, Calif., for the 41st annual World Ag Expo.

This year, the Expo will expand to 2.6 million square feet with the addition of the Dairy Technology Center and surrounding outdoor dairy exhibits. The 2008 World Ag Expo is Where the World of Agriculture Means Business.

With more than 1,700 exhibitors and 100,000 attendees from 67 countries all on 2.6 million square feet of show grounds, World Ag Expo is the largest of its kind worldwide.

The Dairy Technology Center, sponsored by Bella Health Systems, will increase the already 500 dairy exhibits to more than 600. Showcased in the DTC will be the Top Five New Dairy Products at World Ag Expo, selected by a panel of industry experts.

The 2008 Expo will also introduce attendee electronic registration. Due to exhibitor requests, Expo leadership will work with a leading electronic registration company to register show attendees before they enter the grounds.

Attendees will provide general demographic and production information and receive a printed badge for Expo entrance. The registration system will also enter attendees into a drawing for a 2008 Dodge truck and will act as admission to the West Coast Nationals Power Pulling Series in the evening.

Attendees are welcome to begin roaming the grounds at 8 a.m. every day of the show. With acres of new innovations and technology, visitors will need the early start to see everything exhibitors have to offer — from showcased products in the New Product Center to informative seminars, Ride and Drive demonstration areas, off-site farm tours, special Expo events and new product roll-outs.

Although the show is undergoing tremendous change and making exciting additions to meet industry needs, the Expo has a special history full of tradition and growth. The show began in 1968, and was held at the Tulare County Fairgrounds in Tulare, Calif. The first show attracted 157 exhibitors and 28,000 attendees. By the second year, the show doubled in both attendees and exhibitors, and has continued to grow ever since.

Tulare’s location in the center of California and the heart of the agriculturally rich San Joaquin Valley proved accessible and attractive to farm equipment manufacturers and dealers from around the world.

Originally the “Tulare Field and Row Crop Equipment Show,” it quickly outgrew its name and location. In 1982 the Expo opened on a new facility off Highway 99, the International Agri-Center, owned and operated by the 1,200 volunteers of the organization. Finally in 2001, the show adopted its current name, World Ag Expo.

The key element to the success of World Ag Expo is the “Orange Jacket Volunteers.” These unpaid volunteers are the heart and soul of the largest agricultural exposition in the world. The show idea was created by volunteers, started by volunteers and has been operated by volunteers since the beginning.

For more information visit or call (800) 999-9186.

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