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Verett discusses relentless drought, CFAP2Verett discusses relentless drought, CFAP2

Steve Verett gives 2020 cotton production update for the Texas Plains and areas Plains Cotton Growers is at work on behalf of producers.

Shelley E. Huguley

October 15, 2020

October 14, 2020, Plains Cotton Growers held its quarterly board of directors meeting at the FiberMax Center for Discovery, formerly called the Bayer Museum of Agriculture, in Lubbock, Texas. 

Along with reviewing PCG's budget, attendees received updates from Matt Ernst, FOX34, about the weather outlook; Brady Raindl, ECOM, about the cotton market; Tas Smith, National Cotton Council, regarding the U.S. Cotton Trust Protocol; and Tom Sell, Combest, Sell & Associates, who provided a Washington update.

PCG also recognized three individuals for their service:

  • Johnie Reed, past PCG president

  • Craig Brown, retired National Cotton Council, vice president, producer affairs

  • Crosby County Extension Agent Caitlin Frederick, the 2019 High Plains Cotton Agent of the Year 

PCG Chief Executive Officer Steve Verett visited with Farm Press following the meeting about the 2020 season, CFAP2, and what PCG is working on regarding the next farm bill.  

Watch this video to see photos from the meeting and to hear more from Verett.


PCG staff, from left. Dava Denson, office manager, Whitney Curry, director of communications and public affairs, and Mary Jane Buerkle, director of special projects.

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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