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Mid-South-Farm-and-Gin-Show.jpg Delta Farm Press Staff

Mobile app helps navigate Mid-South Farm and Gin Show

Mid-South Farm & Gin Show app will help attendees make their way through the exhibits and find information on educational seminars.

Those attending the 2019 Mid-South Farm and Gin Show at Memphis March 1-2 will be able to download the show’s mobile app to better navigate the massive exhibition. More than 400 exhibits will be spread throughout the downtown Memphis Cook Convention Center and surrounding sidewalks and streets.

“We will be holding the 2019 show in the midst of a renovation in the convention center,” says Tim Price, executive director of Southern Cotton Ginners Association, and show manager.

The unique app, available at Apple and android app stores, can help attendees make their way through the exhibits as well as find information on educational seminars, speaker biographies, and more, Price notes. The app, which can be downloaded to smart phones and other mobile devices, is sponsored by Delta Farm Press, Helena, and Syngenta.

The app provides up-to-the-minute information for show attendees. “It offers, among other things, maps, alerts and updates, exhibitor information, and links to social media platforms,” he says.

This is the eighth year for the app, and Price says apps are table stakes for farm shows like the Mid-South Farm and Gin Show. “Attendees are increasingly using their mobile devices to navigate shows like ours. We know farmers are strong users of mobile devices and offering information about the show in a digital environment makes it easier for attendees to find the exhibitors they’re looking for, as well as information about educational seminars and speakers.”

The app ultimately provides much of the same information available in the printed show program. Year-in, year-out, the most popular features are the maps, which highlight all exhibit areas of the convention center, exhibitor locations, and rest rooms and food courts. “With the renovation of the convention center ongoing, the app will be helpful to attendees, as they will show exact locations of exhibits, which may have shifted from previous years,” Price says.

Showgoers can download the app in advance of the event, and the information will automatically update when the app is opened. “Everything will be saved to your mobile device, so it’s readily available when you open the app,” he says. Farm Press and Informa have been leaders in developing this type of technology,’ says Amy Bradford, media consultant for the show. “Weve been really fortunate to benefit from their technical expertise. We are proud to have been in the forefront of offering this technology to Mid-South Farm and Gin Show attendees.

Alert function

A great feature of the app, Bradford said, is the alert function. “Alerts are helpful reminders for attendees of events happening throughout the show. They will help attendees find the location and times of the Ag Update sessions and special seminars and educational programs Since its launch in 2012, the app has become more user-friendly every year. It’s constantly being upgraded, with more features and greater versatility.”

Agriculture continues to be on the leading edge of technology, says Price. “What started two decades ago with in-cab technology such as yield monitors and precision application programs, has evolved into an ever-growing array of systems.  Farmers now use drones to map and scout crops  and use other devices to remotely operate and monitor irrigation systems. Technology has become an essential component of growersproduction systems. The days of using technology solely for communication is long past, and each year visitors to the Mid-South Farm and Gin Show see firsthand how important technology has become to agriculture.”

To download the app, search for Mid-South Farm and Gin Show at your app store. Hours for the Mid-South Farm and Gin Show are 9 a.m. to 5 p.m., March 1, and 9 a.m. to 4:30 p.m., March 2. More information is available at farmandginshow.com

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