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100% cotton. What's on your tag?

Shelley E. Huguley, Editor

January 7, 2020

2 Min Read
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Shelley E. Huguley

Scrolling Twitter I saw a post from The Fabric of Our Lives' publicizing their holiday dress selection. As a cotton farmer's wife and one who appreciates a stylish dress, the post piqued my interest. Plus, I need a dress for our High Cotton Award breakfast in February at the Mid-South Farm and Gin Show. So, I clicked on the link.

The website contains hundreds of items made of 100% cotton. From dresses to jeans to tops to undergarments to health and beauty items and even maternity wear, which I'm no longer in the market for, but if I were. The site also offers women's activewear – a work-from-home staple.

Men and children are not neglected. From dress shirts to jeans to cotton blazers and work coats, there's something for the farmer and the eight-to-five man. The children's items include diapers, wipes, soft onesies and adorable plush toys such as Charlotte the Dog and Avery the Lamb from Cuddle + Kind — hand knit with premium 100% cotton yarn. The website also offers 100% cotton home décor, such as bedding, decorative pillows and towels.

This site not only provides a wide variety of cotton items but includes photos, along with links, to where the items can be purchased. The dresses are linked to retail websites such as Loft, J. Crew and American Eagle. Through the site, I was introduced to retailers such as Madewell and one called Modcloth, where I purchased what I hope will be my High Cotton attire — a cute navy-blue dress with ruffles.

I'm a frugal shopper. How much an item cost determines whether or not I click on the link. The prices are listed beneath the item and range from $19.99 to more than $500. The website includes regular priced items and sale items. (Rarely do I buy anything at regular price.)

The cotton website also teaches its visitors about the value of cotton. For example, the tab for activewear states how cotton is hypoallergenic; doesn't irritate the skin; and is more breathable than its competitor synthetics. It also includes a "Benefits of Cotton" link and care tips, including how to remove wrinkles without ironing and how to make cotton clothes fit perfectly, even how to shrink your jeans by a size. Post-holiday weight might have me wondering how to expand mine, though I don't think that tip is included!  

The website is the brainchild of Cotton Incorporated. With professional photography, an easy-to-use format and a contemporary style they draw consumers who live on and off the farm to cotton, and do a great job reminding visitors of all of the reasons why it's the fabric of your lives. Please take a minute to visit their site. If you like what you see, share the link. And don't forget to check your tags!

Check out the website at https://thefabricofourlives.com/shop.

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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