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Seed Corn Companies Offer Early Discounts, Some Set PriceSeed Corn Companies Offer Early Discounts, Some Set Price

Buying season shifts into high gear right now!

Tom Bechman 1

August 22, 2013

2 Min Read

If your seed corn rep hasn't asked you for your next season order, odds are he will do it soon. He knows that if he doesn't get your name on the dotted line, someone else will be talking to you soon.

Once upon a time seed corn sales generally were heaviest in November and December, after harvest was over and people had a chance to digest yield results for the season. Those days are gone. The heaviest time now, according to seed sales reps, is now through September. Sales continue after that, but now is a prime time to line up customers and try to lock in sales.


Different companies use different techniques to do so. Beck's Hybrids is currently holding their three-day big event at their headquarters at Atlanta, which draws 5,000 to 7,000 people. They have already held smaller events at three outlying sites in other states. People flock to the Atlanta field day to ride wagons and learn about what Beck's is trying in their Practical Farm Research plots. But they also will keep every salesman busy all day long booking orders for next year.

How do they do it? Early buy incentives are a big part of Beck's promotion package. Order early and you can earn discounts toward merchandise, or earn merchandise, depending upon how much seed you buy. They've even expanded their programs so you now can get discounts on leases of tractors and other equipment, with the discount paid by Beck's depending upon your size of seed order.

Other companies use different techniques. Seed Consultants, Inc., holds regional kick-off meetings with an evening dinner and an hour rundown of hot topics, plus what's new in their line-up. Other companies are also holding field days. Salesmen are visiting farmers. It's another reason to scout fields now – so you know what questions to ask about hybrids when a salesman asks you to buy for next year.

About the Author(s)

Tom Bechman 1

Editor, Indiana Prairie Farm

Tom Bechman is an important cog in the Farm Progress machinery. In addition to serving as editor of Indiana Prairie Farmer, Tom is nationally known for his coverage of Midwest agronomy, conservation, no-till farming, farm management, farm safety, high-tech farming and personal property tax relief. His byline appears monthly in many of the 18 state and regional farm magazines published by Farm Progress.

"I consider it my responsibility and opportunity as a farm magazine editor to supply useful information that will help today's farm families survive and thrive," the veteran editor says.

Tom graduated from Whiteland (Ind.) High School, earned his B.S. in animal science and agricultural education from Purdue University in 1975 and an M.S. in dairy nutrition two years later. He first joined the magazine as a field editor in 1981 after four years as a vocational agriculture teacher.

Tom enjoys interacting with farm families, university specialists and industry leaders, gathering and sifting through loads of information available in agriculture today. "Whenever I find a new idea or a new thought that could either improve someone's life or their income, I consider it a personal challenge to discover how to present it in the most useful form, " he says.

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