The organization formerly known as Partners for Conservation has a new name, Partnerscapes. Partnerscapes is a landowner-led organization that brings people, working landscapes and communities together in conservation. It has a presence across the United States and helps private landowners communicate and collaborate with neighbors, government agencies, non-profit organizations and policymakers on conservation projects that sustain the community of people and natural resources.
Partnerscapes rebranded to better distinguish itself from other similarly named organizations. As part of the rebranding effort, Partnerscapes also created a vibrantly colored new logo to better represent its members’ working lands and embrace Partnerscapes’ focus of sustaining those working lands for people and natural resources. Along with the new brand, Partnerscapes has launched a new website which features in-depth information on conservation efforts from coast to coast. The case studies are meant to provide other landowners with examples of how conversation and collaboration can lead to positive outcomes for the community and wildlife.
In addition to the website, the organization is aiming to increase its digital presence through the inclusion of a blog and updated social media accounts, including the addition of LinkedIn to help connect with companies and other like-minded organizations and Instagram to capture the incredible working landscapes and conservation projects being conducted by its members.
“The debut of Partnerscapes and our new brand has been the culmination of a careful and lengthy process stretching back almost two years,” said Steve Jester, executive director – Partnerscapes. “Though our name has changed, who we are, what we stand for and what we work on has not. We look forward to many more years of great partnerships in conservation work under the Partnerscapes brand.”
Partnerscapes, which has typically organized and hosted in-person events like Landowner Forums and Private Lands Partners Day, has pivoted to host free online webinars as part of its educational and conversational outreach during the COVID-19 pandemic. The October webinar will feature three women landowners, including current and former Partnerscapes board members, Shelly Kelly, Tuda Libby Crews and Dina Moore discussing the key role of landowner leadership in community conservation.