How do consumers feel about a shift toward more sustainable production agriculture? A recent survey was held in Illinois, and Max shares some results. Voluntary programs are more palatable to consumers, and they place a higher level of trust in farmers. However, the current inflationary environment is giving some consumers pause in paying more for sustainably produced goods.

Max Armstrong's Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.