As the leader and CEO of the farm, part of our responsibility lies in thinking ahead about the farm’s future – and making clear plans for that desired future. The winter off-season is the right time to be working on these future business plans.
Sometimes leaders might hesitate to engage in planning for the next crop year. There can be a few different reasons why. The leader might feel they don’t have all the results and numbers from the previous year yet. They might think they need to have the data in hand before making any decisions about next year.
The hesitation
In some operations, maybe there’s been a lack of planning in the past. That can lead to a pattern of simply hoping for the best – that things will just all work out on their own.
Or maybe the farm leader did made plans in the past, but then felt those plans weren’t as relevant as the year progressed. Circumstances changed and then the plan became less useful, so the process of planning was also useless. Or was it?
The truth is circumstances around farm business plans are always going to shift and change. But that doesn’t mean creating a plan isn’t useful. In fact, I believe the act of making business and financial plans for your farm operation is one of the most important things you can do as a leader.
The power
Here’s where the true power of planning lies:
In how you think. Going through the process of sitting down and creating detailed plans for the next crop year might seem daunting, but really, it’s eye-opening. When you work with an advisor for the farm who helps bring together the different aspects that greatly impact your farm business (think financials, logistics, crop insurance, marketing and more), they walk alongside you through the process. They make helpful suggestions because they know your business on a deep level. The planning process can reveal valuable information about your operation and how to make it more successful. It puts your mind on a whole different plane, bringing more creativity and solutions-oriented thinking.
In more flexibility. It might seem like a business plan that’s created before a crop year starts would just end up getting “thrown out the window” at some point. But the best plans are dynamic and build in more flexibility and options for the different scenarios that can arise throughout the year. Thinking about a variety of scenarios and options ahead of time brings more choices in the moment when you’re faced with a decision point – because you’ve already considered many factors. The plan is dynamic even though situations and circumstances shift – changing and evolving right along with your farm’s situation.
In greater business-savvy. As the farm’s leader and CEO, you’re the one communicating with lenders and landlords, and other suppliers and partners who need to know where the operation is going. Creating detailed financial and marketing plans for your farm business can make you a smarter, more business-savvy farm leader. You’ll be more comfortable conversing with lenders and presenting them with detailed plans. In turn, that increases their confidence and belief in you as a business leader. And when you know your farm business inside and out – and where you want it to be in the future – you’ll also be more confident both as you lead others within your operation and partner with others outside of it.
The opinions of the author are not necessarily those of Farm Futures or Farm Progress.
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