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I’m ready to get into the farm video business

Life Is Simple: It’s amazing what you can learn with a little technology.

Jerry Crownover

August 24, 2021

3 Min Read
sunset

Confined to the house and prevented from doing anything meaningful for the past five weeks, I have had the sad opportunity to watch more TV than anyone should ever be forced to view. Because of that, I have come to the conclusion that regardless of how many channels you can receive, there is almost nothing worth watching. I love “The Andy Griffith Show,” but when I started reciting every line, in unison, with Andy and Barney, I decided I had watched the episodes way too many times.

Exploring TV opportunities

My youngest son has been coming out every weekend to check my cattle, replenish the mineral feeders and refill the fly mops for me, and he pointed out that I owned a “smart” TV, and that I should watch farming and ranching videos on something called a YouTube channel. Completely ignorant of new technology, I had him show me how to access that part of my TV that I didn’t know I had. Watching those videos has made home confinement much more bearable.

I’ve watched videos of cattlemen (and I use the term loosely) in the Azores, raising fighting bulls for the bull rings of western Europe. The corrals are a maze of concrete-walled pens, where the cowboys walk along the tops of the walls, prodding animals with 20-foot-long sticks to persuade them to enter ever smaller pens, until they finally end up in something resembling a squeeze chute. All of the animals — whether bulls, cows or calves — seem to want to kill whatever human is near them. This video reminded me of the kinds of cattle I raised 25 years ago, when I was a lot more mobile than I am today.

Then there are videos with titles like “How to End Up With $100,000 After Only One Year in the Cattle Business!” I, of course, had to click on that video, only to find out that the secret is to start out the year with a million dollars. Heck, I knew that already.

Most of the videos are either from farms that are so big and heavily mechanized that I can’t relate to them, or they are very small, and the videos are made by some old hippie who thinks he’s got it all figured out. Only a handful are realistic and practical for someone like me, with the one from Sonne Farms in South Dakota being my favorite.

It’s all interesting, but it made me start wondering how these people found the time or money to produce these videos. Then I came across another video, titled “How to Make Money From Videoing Your Daily Activities on the Farm.”

Evidently, it’s all based on how many views and subscribers you get to watch your show on a daily or weekly basis. Some of the more successful YouTube channels have nearly a half-million subscribers and can earn a couple hundred thousand dollars per year. About a dozen farmers are in that category and certainly find it worth their time to show themselves in various phases of production on their farm. Many of them add to that income by selling clothing and caps with their brand or farm logo plastered all over them — much like a NASCAR driver.

So, folks, be on the lookout sometime during the coming year for the newest YouTube farming video, titled, “Follow an Old Farmer Around for a Year, and Watch Him Screw Up and Lose Money Every Day!”

Now, what’s a selfie stick?

Crownover raises beef cattle in Missouri.

About the Author

Jerry Crownover

Jerry Crownover wrote a bimonthly column dealing with agriculture and life that appeared in many magazines and newspapers throughout the Midwest, including Wisconsin Agriculturist. He retired from writing in 2024 and now tells his stories via video on the Crown Cattle Company YouTube channel.

Crownover was raised on a diversified livestock farm deep in the heart of the Missouri Ozarks. For the first few years of his life, he did without the luxuries of electricity or running water, and received his early education in one of the many one-room schoolhouses of that time. After graduation from Gainesville High School, he enrolled at the University of Missouri in the College of Agriculture, where he received a bachelor's degree in 1974 and a master's of education degree in 1977.

After teaching high school vocational agriculture for five years, Crownoever enrolled at Mississippi State University, where he received a doctorate in agricultural and Extension education. He then served as a professor of ag education at Missouri State University for 17 years. In 1997, Crownover resigned his position at MSU to do what he originally intended to after he got out of high school: raise cattle.

He now works and lives on a beef cattle ranch in Lawrence County, Mo., with his wife, Judy. He has appeared many times on public television as an original Ozarks Storyteller, and travels throughout the U.S. presenting both humorous and motivational talks to farm and youth groups.

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