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Go out and make your 2025 greatGo out and make your 2025 great

Cowtowns & Skyscrapers: Take action this new year to position your farms and families for success.

Jennifer M. Latzke, Editor

January 2, 2025

3 Min Read
New Year's Eve party hats, confetti
TAKE ACTION: After the confetti is swept up from the New Year’s Eve parties, it’s time to sit down and make a plan of action for 2025. DNY59/Getty Images

In the words of the great philosopher of our time, Michael Scott of Dunder Mifflin Paper Company, “I’m not superstitious, but I am a little stitious.”

Therefore, you can bet that I ring in the new year with every good luck totem, anthem and old wives’ tale I can get my hands on. I’ll eat the 12 grapes as the clock chimes midnight. And I’ll eat the black-eyed peas and sweep out the old year with a good cleaning of the house. I’ll muster up the energy even with a splitting headache from the champagne and the noisemakers of last night.

OK, so logically I know that these are all traditions that don’t really change the trajectory of the new year. That, my friends, is in our hands.

We can either position ourselves, our families and our businesses for opportunity, or we can wait for opportunities to come to us. As my dad once told me, you can sit and complain, or you can get up and do something to change the situation you’re complaining about.

Now, friends, I don’t know what input and machinery costs or crop and livestock prices will do in the new year. But I do remember what Barry Flinchbaugh and other ag economists have told me over almost 25 years of covering farming: The low-cost producer survives. Getting a handle on costs and your breakevens is probably worth an afternoon of calculations this winter, wouldn’t you say? The Kansas Farm Management Association is an excellent place to start.

Related:Remembering Sam Stanley inspires us to forge ahead

I couldn’t even begin to guess how the new Congress and administration will affect the farm-level decisions you will have to make in 2025. But if there’s something that your elected officials are doing that affects you and your family, speak up. Call their offices, write them emails, and hold their feet to the fire for those campaign promises. That goes for your elected representatives in Topeka as well. Make it a point to read up on bills, and make time to go to their town hall meetings. Not only are the cookies usually pretty good, but you get facetime with your representative and make your opinions heard.

The number of farmers shrinks every year it seems. The only way to really get your voices heard above the din of competing lobbying interests is if you band together. Whether that’s membership in a commodity organization, the Kansas Farm Bureau, the Kansas Farmers Union or any other grassroots organization of your choosing, you really should find a group and join. And don’t just pay the membership dues, but get in there, ask questions and use the resources the staff provides members to improve their farms. I suggest a good starting point is the Kansas Commodity Classic on Jan. 31, where Kansas corn, soybean, wheat and sorghum farmers will gather in one place.

Related:Kansas Farmer’s 2024 in review

Closer to home, I would encourage all of you to step up and take a leadership position in your community organizations, clubs, councils and boards. The strongest rural community is only as strong as its weakest links. And our little communities are struggling for leaders to take over the heavy lifting from those retiring from the groups that keep them alive. We need young people to volunteer as rural firefighters, to sit on the co-op board or the church council, and to run for school board and the county commission. It’s thankless work, and no one is going to throw you a parade, but that’s how the country runs. It’s citizen leadership. And if you’re looking for resources to help you get ready, I would start with the Kansas Agriculture and Rural Leadership program. As a graduate of Class X, I know firsthand how this program works to give rural Kansans the tools to make a difference.

As you and your families welcome 2025, enjoy the traditions you have to ring in the new year. Shoot off fireworks, kiss a loved one at midnight, and sing “Auld Lang Syne” off-key. But then, my challenge to you is to roll up your sleeves and get ready to work.

Related:The taste of a memory

That’s how we make 2025 great.

About the Author

Jennifer M. Latzke

Editor, Kansas Farmer

Through all her travels, Jennifer M. Latzke knows that there is no place like Kansas.

Jennifer grew up on her family’s multigenerational registered Angus seedstock ranch and diversified farm just north of Woodbine, Kan., about 30 minutes south of Junction City on the edge of the Kansas Flint Hills. Rock Springs Ranch State 4-H Center was in her family’s backyard.

While at Kansas State University, Jennifer was a member of the Sigma Kappa Sorority and a national officer for the Agricultural Communicators of Tomorrow. She graduated in May 2000 with a bachelor’s degree in agricultural communications and a minor in animal science. In August 2000 Jennifer started her 20-year agricultural writing career in Dodge City, Kan., on the far southwest corner of the state.

She’s traveled across the U.S. writing on wheat, sorghum, corn, cotton, dairy and beef stories as well as breaking news and policy at the local, state and national levels. Latzke has traveled across Mexico and South America with the U.S. Wheat Associates and toured Vietnam as a member of KARL Class X. She’s traveled to Argentina as one of 10 IFAJ-Alltech Young Leaders in Agricultural Journalism. And she was part of a delegation of AAEA: The Ag Communicators Network members invited to Cuba.

Jennifer’s an award-winning writer, columnist, and podcaster, recognized by the Kansas Professional Communicators, Kansas Press Association, the National Federation of Presswomen, Livestock Publications Council, and AAEA. In 2019, Jennifer reached the pinnacle of achievements, earning the title of “Writer of Merit” from AAEA.

Trips and accolades are lovely, but Jennifer says she is happiest on the road talking to farmers and ranchers and gathering stories and photos to share with readers.

“It’s an honor and a great responsibility to be able to tell someone’s story and bring them recognition for their work on the land,” Jennifer says. “But my role is also evolving to help our more urban neighbors understand the issues our Kansas farmers face in bringing the food and fiber to their store shelves.”

She spends her time gardening, crafting, watching K-State football, and cheering on her nephews and niece in their 4-H projects. She can be found on Twitter at @Latzke.

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