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Gallup poll finds farming, ag No. 1 among consumersGallup poll finds farming, ag No. 1 among consumers

Northstar Notes: COVID-19 is making consumers pause and realize the importance of food producers.

Paula Mohr

September 25, 2020

2 Min Read
Vendors and shoppers at a farmers market
FARMER APPRECIATION: Farmers and agriculture has the highest positive rating among consumers, according to Gallup’s 2020 business survey. This is the first time they have attained the No. 1 spot. Paula Mohr

As challenging as it maybe to find something positive while we live with this pandemic, there are glimmers of light here and there.

At some point since March, we all have had to take a step back, slowed down, spent more time in the kitchen and ate more meals at home.

The latter has shined a light on the intricacies of U.S. markets maintaining a steady fresh food supply.

For the first time in the 20 years since Gallup began tracking American views of 25 major businesses and industries, farming and agriculture is now No. 1 in the minds of consumers.

That’s a well-deserved pat on the back by consumers who are more aware and more appreciative of the work done to put food on their tables.

The public opinion poll company recently shared the new rankings. Farming and agriculture, which had been in the top-rated industries before, moved to No. 1 in 2020 with a 69% positive rating — an 11% increase.

The former top-ranking industries — restaurants and computers — remain in the Top Four, with the grocery industry rounding out the group.

Interestingly, the Gallup rankings this year reflect significant changes in three industries that deliver vital goods and services to Americans: farming, healthcare and pharmaceuticals. While they all rated more positively this year than in 2019, where they rank on the list differs, Gallup says.

Even though the healthcare industry had a 13-point increase to 51%, it merely advanced from the third-lowest-ranked industry to near the middle of the pack. Gallup analysts note this is the first time in two decades that a majority of Americans gave healthcare a positive rating.

Meanwhile, the pharmaceutical industry's image has improved modestly since last year, moving up seven points to 34%. As second lowest rated, it no longer carries the “worst rated” distinction. That honor is held by the federal government.

About the Author(s)

Paula Mohr

Editor, The Farmer

Paula Mohr has been editor of The Farmer since 2004. She enjoys covering a wide range of topics that are of interest to Minnesota producers.

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