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Farm family conflict does not mean failureFarm family conflict does not mean failure

Rest assured, it’s not unusual to have family squabbles. It’s how you face them that matters.

Davon Cook

May 31, 2022

1 Min Read
Two men arguing
Getty/iStockphoto/Martin Barraud

I’ve been in plenty of difficult or emotional family conversations. That’s why I’m here—to help folks have those tough conversations. I often get asked, with some embarrassment, “Are we the most messed up people you’ve ever worked with?” My comforting answer, with a smile, is “Only one of you can be the most messed up, and it’s not you! You are definitely feeling your challenges, but rest assured it’s not unusual.”

And it’s not. None of us aspire to conflict or drama, but the reality is human relationships in general, and family working together specifically, can be difficult. We sometimes humorously note that a dysfunctional family business is one where everyone gets along!

I see challenges in two categories. The less major--but still potentially quite disruptive--include annoyances, squabbles, jealousy, poor communication habits, unclear expectations, micromanaging, or no managing. And, I see families struggling with major life and business disruptors—divorce, addiction, infidelity, death or fraud.

Wherever your situation falls in that list, lose the stigma that you’re alone or a failure. The proof of your strength is your willingness to do something about it. It takes courage, time, energy, and often money to confront tough issues. Whether that is getting serious about improving farm communication or seeking treatment for an addiction, are you ready to take the first next step? A mentor long ago taught me the cost of doing nothing, the time value of inaction. The problem or bad habit usually festers or grows and is likely holding back your farm and family. Define your first next step today.

Davon Cook is a family business consultant at K Coe Isom. Reach Davon at [email protected].

The opinions of the author are not necessarily those of Farm Futures or Farm Progress. 

About the Author(s)

Davon Cook

Family business consultant, Pinion

Davon Cook is a family business consultant at Pinion (formerly K Coe Isom). She helps families work well together in the business and navigate transitions in leadership and ownership. She works with farmers and ranchers all day every day and is passionate about production ag. Davon has been specializing in this area since 2012, partnering with Lance Woodbury at Ag Progress and K Coe Isom. She facilitates peer groups covering a range of strategic and technical topics, so she understands the issues producers are managing every day. Her perspective is shaped by spending ten years working in her own family’s cotton business near Lubbock, Texas, and a career spanning the ag value chain from McKinsey to ConAgra to consulting with the Bill & Melinda Gates Foundation throughout Africa. She welcomes comments, questions, and conversation!

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