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Corn+Soybean Digest

Checkoff Funds New Marketing Strategies

Soybean checkoff farmer-leaders have developed an international marketing plan to increase the value of U.S. soy exports and U.S. soybean farmer share of targeted export markets. The plan's three strategies are:

  • To reduce trade barriers by addressing market access and trade policy issues.

  • To build demand for U.S. soybeans in markets with growth potential.

  • To build a customer preference for U.S. soybeans and add value to U.S. soy exports by building stronger relationships with high-value buyers.

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